Audience Research
The target age group for the Better Health Campaign is teenagers and adults of the UK. Mainly between the ages of 16 - 18.
The campaign is targeted to this audience as it aims to reduce the effects of popular activities committed by teens and adults. They can reduce the risks of heart problems by promoting losing weight and getting active. The campaign also aims to tackle the popular but unhealthy habit of drinking and smoking.
In order to target this audience, I am going to include references to these activities listed from the NHS in my piece.
The art style of the content already created by the NHS is simple and non intrusive to the eye which is suitable for the target audience of the campaign.
Audience Response
To collect the audience's expectations and reactions and to test the usefulness of the campaign, I performed a survey in which a group of teenagers answered. This survey will help me to create a better product as I will know where to adapt my project to fit the audience.
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