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Canon Project - Project Rationale

on March 03, 2023

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Canon Project - Pitch Presentation

Canon

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Evaluation - NHS Project

Evaluation I have created an evaluation to my NHS project, which goes over how my advertisements were developed and the things I learned during the making of the NHS Better Health project.

My Client My client is the NHS and they are reviving a former campaign which has been renamed to the Better Health Campaign. This campaign encourages the UK population to live healthier by exercising and quitting bad habits such as cigarettes and alcohol. The old campaign was known as Change 4 Life, it has joined the Better Health Campaign, however, nothing from the Change 4 Life Campaign has been taken away. The campaign was established in 2009 as a part of the country's ambition of Healthy Weight, Healthy Lives (2008). The Change 4 Life campaign shares the same purpose which is to ensure that the people in the UK eat healthily and are not doing unhealthy activities, it just targeted a younger audience. The motivation for the client to do this campaign is clear due to the money being saved when there are less patients needing expensive treatments for diseases and other health problems related to living an unhealthy lifestyle. This campaign should help the NHS have a healthy ...

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Canon Project - Project Rationale

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