NHS Better Health Rationale

 NHS Better Health Rationale

I have created a pitch for my project which is suited for a smaller focus group. When this pitch is performed it will be filmed on audio as evidence that it took place. Once the pitch is complete I will gather feedback on the pitch itself. 

Focus Group

To gather feedback from a group of people which are of the age that the Better Health campaign targets, I set up a focus group in which they answer questions. The questions that I asked the group followed the themes that I am aiming to cover in the advertisements that I am going to be creating. The focus group will help to further adapt my project to fit the widest audience in its target.

My Pitch for My Project

I have performed a pitch to a small group of people about my project which will consist of a radio advertisement and a print advertisement. It is written to be persuasive and informative on why I have chosen to do the project in this way.