Advert Creative Pre-Production

 Radio Advert Script

This is the first draft of the script for the radio advert that I am going to create. It purposefully short to remain to my reasoning for doing the radio advertisement which is to remain to the point and not waste the listener's time. I have written the script to be informative whilst also being fast paced to the listener. The script was written on Celtx.com and it is an effective website for writing my script. To further prepare for my radio advertisement, I need to find a suitable model to be either the smoker or the narrator, which ever part the model picks, I will be the other. 

This is a first draft of my print advertisement that I created. This is to gauge ideas for what the final print advertisement is going to be like. I have taken note of the codes and conventions that are present in the existing products used by the NHS better health campaign and have spun my own take on it. It remains the simplicity and directness that the existing NHS adverts possess, it also fits with the general planning that I have done. The draft that I have done is rough and does not represent what the final product will be like.

Flat Plan